'Rigby & Peller, a luxury underwear firm founded in London, had held the royal warrant since 1960. It was withdrawn after June Kenton, who fitted bras for the Queen, released a book called 'Storm in a D-Cup'... She said she was told by the Palace six months ago that they "didn't like the book" and she shouldn't have the royal warrant any more.'
Earn your customers’ loyalty.
Never fit and tell.
With commoners, as with royalty
It doesn’t play so well.